Reach Analytics Helps Spring Clean Email Data

Reach Analytics expanded its B2C marketing platform on Tuesday with response modeling, a new artificial intelligence tool that predicts how consumers will respond to marketing campaigns.

Reach Analytics’ response modeling identifies the consumers who are most likely to respond positively to an advertising message based on a consortium of data sources. The self-service marketing platform automatically identifies new prospects and updates lead scoring by pulling in data from their customers’ past campaigns, as well as in conjunction with third-party data sources.

Boost Email Marketing ROI with Data Cleansing & Data Appending

Just as you spring clean your house every year to declutter unnecessary things; the same goes with your email list database as well, isn’t it? Email lists decay by 20%-22% every year and data cleansing aka data scrubbing not only helps in maintaining your email list hygiene but also helps in maximizing your email marketing ROI. 

3 Easy Ways to Improve Your Email Marketing List

Two years back, the idea that social media would hasten the death of email marketing was hotly debated in blogs and op-eds throughout the digital marketing community. And while I don’t see it often anymore, I will occasionally stumble upon a blog that states, “Yes, email marketing is very much alive and well.”

5 Steps to Kickstart Your Account-Based Marketing Program

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months.

The Significance of Email Appending And List Building Services

Surviving in this era of cut-throat competition is not a simple task. You must have outstanding marketing techniques in order to generate leads and build a strong clientele base. Email marketing is one such technique which all the entrepreneurs prefer to boost up their sales and reduce marketing cost.

BUSINESS EMAIL APPEND: Where Will Your Next Business Customer Come From?

Anchor’s Business Email Append Service added email addresses to more than 30% of our contact database. We’ve saved thousands in direct mail costs, increased  customer communications and LIFTED SALES!” – VP of Marketing

Benefits of B2B Email Appending Services

Email is significantly the preferred method for business interactions. By adding e-mail to your advertising and marketing initiatives, you’ll conserve money and time and also increase your capability to communicate with your customers.