Top 10 Advantages Of Data Appending Services

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more - their database is now a mix of customer information with some critical data missing in each of the contact fields.

Understanding the Basics of Email Appending

Emails have ushered a change in our business patterns. Although the spam menace has clouted the effectiveness of emails, they still remain the most effective marketing tool. Traditional postage and telephones are nowadays considered to be expensive direct marketing tools. Email has become the global, multi-channel medium of business communication. Hence it is important that every business acquires the email addresses of their prospects.