Improve Digital Strategy with Email Append Services

Did you know that there are over 3.6 billion email accounts in the world? That’s a lot of potential leads for your business. If you don’t have on already, there’s no better time than now to craft an email marketing strategy. After all, it is one of the most powerful tools in your marketing arsenal.

8 Things You Should Never Do When Using Email Append

Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model.  Email makes alot more sense with Retention or Loyalty marketing.  You already have a business relationship with these customers and you have opportunities to market to them with relevant offers based on their previous purchase history.  Plus it is alot less expensive than direct mail marketing.

A Guide to Email Append Best Practices

Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all.

Email Append Services and Major Mistakes to Avoid

Email marketing has always been a powerful tool for the digital marketer. It gives one of the highest returns on investment in the business- if done well. For email marketing to be a success there is a crucial aspect that needs to be taken into consideration. It is your database.  Email appending is the best way to ensure that you have the opportunities to reach your prospects easily and faster. To know what not do when undertaking B2B Email Appending Services, you need to first understand what email

Top 10 Advantages Of Data Appending Services

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more - their database is now a mix of customer information with some critical data missing in each of the contact fields.

Understanding the Basics of Email Appending

Emails have ushered a change in our business patterns. Although the spam menace has clouted the effectiveness of emails, they still remain the most effective marketing tool. Traditional postage and telephones are nowadays considered to be expensive direct marketing tools. Email has become the global, multi-channel medium of business communication. Hence it is important that every business acquires the email addresses of their prospects.

Email Appending Services and Its Benefits in B-To-B Marketing

As per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer.

Reach Analytics Helps Spring Clean Email Data

Reach Analytics expanded its B2C marketing platform on Tuesday with response modeling, a new artificial intelligence tool that predicts how consumers will respond to marketing campaigns.

Reach Analytics’ response modeling identifies the consumers who are most likely to respond positively to an advertising message based on a consortium of data sources. The self-service marketing platform automatically identifies new prospects and updates lead scoring by pulling in data from their customers’ past campaigns, as well as in conjunction with third-party data sources.

Boost Email Marketing ROI with Data Cleansing & Data Appending

Just as you spring clean your house every year to declutter unnecessary things; the same goes with your email list database as well, isn’t it? Email lists decay by 20%-22% every year and data cleansing aka data scrubbing not only helps in maintaining your email list hygiene but also helps in maximizing your email marketing ROI. 

3 Easy Ways to Improve Your Email Marketing List

Two years back, the idea that social media would hasten the death of email marketing was hotly debated in blogs and op-eds throughout the digital marketing community. And while I don’t see it often anymore, I will occasionally stumble upon a blog that states, “Yes, email marketing is very much alive and well.”

5 Steps to Kickstart Your Account-Based Marketing Program

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months.

The Significance of Email Appending And List Building Services

Surviving in this era of cut-throat competition is not a simple task. You must have outstanding marketing techniques in order to generate leads and build a strong clientele base. Email marketing is one such technique which all the entrepreneurs prefer to boost up their sales and reduce marketing cost.

BUSINESS EMAIL APPEND: Where Will Your Next Business Customer Come From?

Anchor’s Business Email Append Service added email addresses to more than 30% of our contact database. We’ve saved thousands in direct mail costs, increased  customer communications and LIFTED SALES!” – VP of Marketing

Benefits of B2B Email Appending Services

Email is significantly the preferred method for business interactions. By adding e-mail to your advertising and marketing initiatives, you’ll conserve money and time and also increase your capability to communicate with your customers.