Improve Digital Strategy with Email Append Services

Did you know that there are over 3.6 billion email accounts in the world? That’s a lot of potential leads for your business. If you don’t have on already, there’s no better time than now to craft an email marketing strategy. After all, it is one of the most powerful tools in your marketing arsenal.

8 Things You Should Never Do When Using Email Append

Over the years many of our clients have built large direct mail databases and have been slowly migrating to an email marketing model.  Email makes alot more sense with Retention or Loyalty marketing.  You already have a business relationship with these customers and you have opportunities to market to them with relevant offers based on their previous purchase history.  Plus it is alot less expensive than direct mail marketing.

A Guide to Email Append Best Practices

Email appending is one of the fastest and most accurate ways to add emails to your customer lists. Although it has been around almost as long as email marketing itself, many brands are not using it often enough or even at all.

Email Append Services and Major Mistakes to Avoid

Email marketing has always been a powerful tool for the digital marketer. It gives one of the highest returns on investment in the business- if done well. For email marketing to be a success there is a crucial aspect that needs to be taken into consideration. It is your database.  Email appending is the best way to ensure that you have the opportunities to reach your prospects easily and faster. To know what not do when undertaking B2B Email Appending Services, you need to first understand what email

Top 10 Advantages Of Data Appending Services

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete business or consumer database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more - their database is now a mix of customer information with some critical data missing in each of the contact fields.

Understanding the Basics of Email Appending

Emails have ushered a change in our business patterns. Although the spam menace has clouted the effectiveness of emails, they still remain the most effective marketing tool. Traditional postage and telephones are nowadays considered to be expensive direct marketing tools. Email has become the global, multi-channel medium of business communication. Hence it is important that every business acquires the email addresses of their prospects.

Email Appending Services and Its Benefits in B-To-B Marketing

As per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer.