Emails have ushered a change in
our business patterns. Although the spam menace has clouted the effectiveness
of emails, they still remain the most effective marketing tool. Traditional
postage and telephones are nowadays considered to be expensive direct marketing
tools. Email has become the global, multi-channel medium of business
communication. Hence it is important that every business acquires the email
addresses of their prospects.
What is email appending?
It is the process of matching a
customer database that lacks e-mail addresses with a third party's address
database with a view to append the missing information to the client database.
How is email appending done?
Email Appending is done when an
organization that has a customer database containing names, postal addresses or
telephone numbers wants to kick off e-mail communication with its clients. The
organization hires an email appending services provider, who owns a huge
database, to append the email addresses to their database. The third party
email appending services provider will match the prospect list with their
database and add their accurate email address to the database. Appending
involves manual and automated process.
After the appending process,
permission is sought from the prospects to send email messages to them. The
vendor on the organization's behalf generally deploys it. The purpose of the
permission message is twofold: To make sure that the address is current and
accurate and to ensure that the address holder is willing to receive e-mails
from that organization.
Why email appending is done?
· Speed
up business processes with timely data delivery
· Eliminate
cost of lost data
· Reach
a wide audience
· Enhance
data availability and reporting
· Open
a cost-effective marketing medium
· Better
marketing results
· Enhanced
customer service
The Cost
All reputed appending service
providers charge only for accurate, delivered, opted-in emails. All opt outs,
bounces and undelivered emails are removed and are not charged. The price per
appended email is decided by the size of the initial input file.
Article Source: EzineArticles.com/
