To create a successful 360 degrees direct marketing
campaign, you need an integrated and complete business or consumer database.
Today, over 87% of organizations in the US have incomplete databases. Collected
over the years through several sources such as direct mail, website,
telemarketing, promotions, events, and more - their database is now a mix of
customer information with some critical data missing in each of the contact
fields.
There are several companies all over the world, offering
database appending services with high match rates. Through these services you
can have a foolproof database that will help you in generating more bang for
each marketing dollar you spend.
Here are the top 10 reasons, why you should invest in
getting your database appended right away.
1. Revive
old contacts - It will help you in getting the latest customer contact details
including name, title, phone, email ID, mailing address, state, zip, and more,
so that you can communicate even to old and lost customer contacts. The updated
NCOA in the vendor's database will enable you to reach the ones who had moved
out and re-touch them.
2. Open
doors to new ways of marketing - Once you get the complete database in your
hand, you can touch your prospects at several points through multi-channel
marketing. By having a direct marketing strategy with a mix of email, directmail and telemarketing activities, you can increase your customer participation
and retention rates.
3. Boost
response rates - Reduce wastage due to undeliverable mails, boost response
rates and increase savings on postage and printing. This will significantly
reduce your customer acquisition and marketing costs.
4. Data
cleansing - Apart from adding the missing info you can also get your data
corrected for errors such as obsolete locality names; miss-spelt localities,
names and e-mail Ids, zip codes; fraud names and email addresses, among others.
5. Save the
hassle, cost, time and resources - You can get access to millions of records
appended based on your need, minus the hassle of collecting, collating,
managing and updating the database.
6. Gain
competitive advantage - By delivering the right content to the right prospects
at the right time, through the right channel, you can move a step ahead of your
competition. Cost of acquiring new customers is much higher than keeping the
old ones, so leverage the potential of your existing contacts.
7. Faster
turn-around - Data appending vendors provide a host of appending services such
as email appending, phone appending, fax appending, address appending and
reverse appending. They provide append rates ranging from 30-70% (based on the
shape of your in-house database) and deliver results within a week or two, so
that you can start your full-circle marketing campaign right away.
8. Enhance
data integrity - Through the appending services you will get a complete and
robust database. You can also get other demographic details of your prospects
while appending - such as age, sex, income, credit score, etc. This will help
you in understanding your market and craft highly targeted marketing
strategies.
9. Get
verified contact details - All the records appended are checked and thus
guarantee 100% delivery so that you can ensure accuracy in your marketing
campaign.
10. Affordable
- Thousands of records are appended for just a couple of dollars. When compared
to in-house costs that you will incur in updating your database, this one is
among the cheapest ways and generates greater ROI.
The benefits that your business will witness are more than
the ones mentioned here. Take action now, run marketing activities based on
your robust in-house database to attract and retain your prospects; otherwise
your competition will sweep them away from you.
Article Source: EzineArticles.com
