Accuracy of matching
All of our processing within Infogroup Targeting Solutions is run
on our state-of-the-art platforms. We perform database matching for many
companies in the Fortune 500. These companies rely on Infogroup Targeting
Solutions for data processing and enhancement that requires extremely accurate
matching.
The match algorithms used in our Email Append program are the same
ones that are also used for enhancing databases from financial institutions,
insurance companies and marketers that not only have to answer to their
customers, but also have to make sure that their processing is accurate because
of federal legislation. Some of the most stringent privacy laws impact our
financial and healthcare providers... our programs meet their requirements.
We allow our clients to select Individual Only matching (uses first
name, last name & postal address) or Individual & Household matching
(if Individual match is not available, a match using last name & postal
address can be selected). We do NOT offer Address Only matching (matches found
with no name components included). ITS also has the ability to append email
addresses based on permission recency.
Permission-Based Email Database
All records utilized in ITS’s Append Services are completely
permission-based. We have an extensive review process that every provider of data
must complete. Only after our team has completely tested the data and reviewed
all the relevant privacy policies is their data brought into our Email Append
database.
We can manage multiple passes
Many other providers also use our services. As a result, we have
great relationships within the industry. Our clients are able to leverage our
expertise because we manage multiple passes with our partners. This will not
only result in more matched customer records, but you will only need to sign
one agreement, will only receive one invoice, and will have only one point of
contact. Our process will save you time... and as the old saying goes,
"time is money".
Additional hygiene prior to broadcast of the welcome email
Once all vendors have completed processing, all of the matched
records are returned to us for merge/purge. As part of the merge, we process
all vendors’ matches through our internal suppression database. This will
remove any records (from all vendors) that are undeliverable or are records
that should not receive the welcome email broadcast. Infogroup Targeting
Solutions’ internal suppression file contains:
Bounces – Emails already known to be undeliverable.
Complainers – Any individual that has complained or pressed any
type of automated complaint button is suppressed from the matched file.
Opt-outs – Any individual that has opted-out from any prior WKI
Append project.
DMA Do-Not-Email file – Any individual that has registered for the
DMA's Do-Not-Email registry.
Additionally, ITS processes all match files through an extensive
email hygiene process which includes email verification, IP address hygiene and
removal of suspected dangerous records.
By running the file through these additional steps, we're able to
make sure that not only are we returning the cleanest records possible to our
clients, we are protecting their sender reputation throughout the entire
process.
Dedicated Welcome Email Delivery platform
Our process also includes the broadcast of the welcome email. Our
delivery platform is specifically set up to handle the special requirements of
an initial welcome email. By using a dedicated system for our welcome emails,
we're able to achieve the best delivery results and will make sure that we're
able to determine if the appended email is valid ( i.e., not returned as a
bounce ). We're also able to make sure that recipients are able to view the
welcome email and opt-out if they wish.
We can add other demographic selects
We have a consumer database containing information on over 200
million US Consumers. This database is complete with over 700 variables that
can be added to your customer file to improve your targeting. You can choose 3
demographic selects and have them appended to your matched records at no
charge.
Infogroup Targeting Solutions is an Email Append specialist
ITS has a team of online marketing professional dedicated to email
append services. This is what we do every day!
We currently manage email append programs for many of the nation’s
top companies (both for-profit and non-profit). ITS has performed thousands of
email append projects and delivered over hundreds of millions of matched emailaddresses to our customers.
More than 50% of our projects completed in the last year were with
repeat customers. Our high quality service delivers results for our clients,
and our clients continue to return to us to manage their Email Append needs.
Article From: http://www.infogrouptargeting.com/
