For organizations unaware of the value of emailappending, adding missing email addresses to your existing customer records is
a fast, easy way to boost sales and reduce costs. On the flip side, sitting on records with gaps and holes
could be costing you customers, leads, and revenues.
Email appending enables you to reach more of your current
customers by email, and the benefits are manifold.
By enhancing your email list
you can:- Accelerate and improve your email marketing.
- Grow your revenues.
- Improve customer service and retention.
- Increase donations, renewals, and winbacks.
- Reduce direct mailing costs.
How does it work? Email appending is simple and virtually
risk free. You send the names and postal addresses of your customers to
TowerData and we add missing email addresses and return the enhanced list to
you.
We find the missing email addresses by matching your
customer list against our in-house database of more than 500 million unique
names, postal addresses, and opt-in email addresses. Each customer is contacted
to obtain permission and to verify the email address.
The results of email appending can be dramatic. Customers
have increased the size of their email lists by 20% on average, and the results
can be as high as 40%. Some customers have increased their number of email
addresses from 69% to 98%. A free match test will show you how many
email addresses you can add.
The revenue gains and cost reductions from growing the size
of your email list can be just as dramatic. By using email append, customers
have increased their monthly revenues by $35,000 to $40,000 and generated more
than 850 new business leads. Other customers have saved $100,000 in direct mail
costs and reduced postal mail by one-half.
These benefits were garnered by email append alone. Now
imagine the compounded benefits of adding postal append, phone append,
demographics append, real-time data services, and more to the mix.
Email append and other list services are a potent source of
revenues, leads, and customers you could be accruing today but may be leaving
on the table. Don’t let the success of your marketing be limited by the size of
your customer email list. If you haven’t considered email enhancement in the
past, it’s time to take a look.
