3 Steps to Cleanse and Append Inbound Leads

It’s a reasonable assumption that most marketing organizations have some form of marketing automation technology in play to support their lead generation efforts. It’s also likely that it’s working well and generating a healthy level of inbound traffic and leads for your sales organization. Implementing an effective marketing automation tool is not always easy, but implementation is only the first step.

Email Appending Is More Than a Process

Email address appending has been in use since the late '90s, and if my inbox is any gauge there's a rebound in its use. I've recently received emails from catalogers, publishers, and major marketers with which I've done business in the past, asking permission to send me emails. And that's the first key to successful appending, since it is meant only for existing relationships.

Most marketers have email addresses for less than half their customers and prospects. If this is the case for your company, it might make sense to explore email appending.

Email-Appending Best Practices

Growing your email list organically is the best option, but as many of you know, it can be a very slow process. Many marketers have chosen to expedite that process by purchasing lists from third party vendors.

At times, however, you run into a different conundrum. You have some data about a prospect (name, mailing address, telephone

Data Append Makes Multichannel Marketing Hum

Communicating with your customers over multiple channels is known to produce superior results, yet many companies fail to reap the benefits of multichannel marketing because of missing data. The answer, as experts note, is to employ data append services to obtain the required data, enabling you to raise your marketing game to the next level—to secure more conversions, customers, and revenues.

3 Trends in Email Appending and Marketing That You Should Be Aware Of

Integrated marketing campaigns, personalization and customized messages, adaptive content– all of these define new-age email marketing techniques and defines future success. The smart marketer can stop relying on their stars and look towards analytics and market research to comprehend changing trends and how businesses and communication with targeted audiences have to adapt according to market needs. As goes without saying, email marketing dominates the

The Dangers of E-Mail Append

In this economic environment, many organizations want to use e-mail more effectively. List maintenance and growth are critical. The constant attrition from churn, unsubscribes, and complaints places a downward pressure on lists and presents challenges to marketers trying to maintain program efficacy. Most organizations also have only a fraction of their customers’ e-mail addresses. Eventually this leads to the topic of e-mail append.

The Advantages of Email Appending for Small Businesses

Having customer data such as names, phone numbers and mailing addresses is great – unless you are looking to run a targeted email campaign. It’s not uncommon for companies to have large numbers of customer contacts that don’t have email addresses attached to them. This means that you don’t have the ability to reach out to these potential hot leads through email marketing – one of the most effective ways of grabbing new business.

4 Tips to Effectively Handle New Email Addresses

Email marketing is, ultimately, a goal-driven pursuit. According to a recent survey by Marketing Sherpa, the top goals of email marketers are to deliver relevant content to customers and prospects, drive traffic to their website, and increase sales conversions and revenue. In order to achieve these goals, it’s critical to have valid and deliverable emailaddresses. Many times, marketers use email append services to get access to prospects’ and customers’ email addresses, along with other information, like demographics and income, that will help them to segment and deliver the right message to the right person at the right time.

How Email Append Can Accelerate Your Email Marketing

For organizations unaware of the value of emailappending, adding missing email addresses to your existing customer records is a fast, easy way to boost sales and reduce costs. On the flip side, sitting on records with gaps and holes could be costing you customers, leads, and revenues.

Email appending enables you to reach more of your current customers by email, and the benefits are manifold.

Increase Marketing Results Using an Email Append Service

Forrester Research predicts that the spend on creating, promoting, delivering and analyzing emailmarketing campaigns will reach $2.5 billion by 2016. This is because email is king. Since it remains the preferred channel for business communications, email addresses are a precious commodity.  The upsurge of social media has also added to the importance of email as most corporate benefits are communicated via email, even if the initial

Improve Digital Strategy with Email Append Services

Did you know that there are over 3.6 billion email accounts in the world? That’s a lot of potential leads for your business. If you don’t have on already, there’s no better time than now to craft an email marketing strategy. After all, it is one of the most powerful tools in your marketing arsenal.

Drive Brand Engagement with Email Append Services.