Email Appending Services and Its Benefits in B-To-B Marketing

As per the predictions of Forrester Research, $2.5 billion dollars will be spent on creating, promoting and analyzing email marketing campaigns. From this, we can understand the importance of email in B-to-B marketing, as it remains as the preferred channel for most of the business communications. The most precious commodity in this B-to-B marketing is email because it is an immediate and direct way to communicate with the customer.

Reach Analytics Helps Spring Clean Email Data

Reach Analytics expanded its B2C marketing platform on Tuesday with response modeling, a new artificial intelligence tool that predicts how consumers will respond to marketing campaigns.

Reach Analytics’ response modeling identifies the consumers who are most likely to respond positively to an advertising message based on a consortium of data sources. The self-service marketing platform automatically identifies new prospects and updates lead scoring by pulling in data from their customers’ past campaigns, as well as in conjunction with third-party data sources.